First off, I want to apologize for totally neglecting this blog the past month. Finals are rough and I had about 100 other things on my mind (us college students have it hard). But we are back in business and looking forward to this next year. I’m hoping to dedicate more time to this blog in shaping a better layout, writing better content, and working on my photography skills. I cannot wait for what is in store for me, so stay tuned for exciting content.
With that being said, I’m kicking off the new year with what we all should expect in fashion. 2018 saw the rise in popular street style, bold statements, big brands taking center stage and instagram influencers. Designer fashion has gone mainstream thanks to social media promotions and the like. 2019 will follow all of this, but bigger and brighter. I mean we are getting close to the roaring 20s, folks.
- Smaller independent labels will take the spotlight thanks to Instagram influencers
- The biggest general trend of last year and which will only grow this year is fashion’s influence over social media, specifically Instagram. I have a lot to say over this matter (more on that at another time), but there is no point arguing that it is changing the fashion industry immensely. Influencers (people on social media with lots of followers and who are considered to have an influence on their followers) gain their revenue and rewards usually (especially at first) through small brands who want advertising and an online presence for a cheaper price. As marketing and PR companies continue to expand their dealings with influencers, smaller brands will hopefully continue to seek out advertisers online which will help the industry grow and stay healthy. Keep an eye out for fun new brands on your Instagram feed!
- Fast Fashion, for better or for worse, will continue to dominate, bringing in celebrity and designer collaborations
- Fast Fashion is also something that I have a lot to say about. I am generally against the idea and try to limit my Fast Fashion purchases, but I accept the scarce benefits that it has. There is no denying that Fast Fashion is huge and will stay huge. H&M, considered the OG of global Fast Fashion dynasties, has been doing designer collaborations well before other brands even came to US malls. Most recently, the Moschino collection seemed to seamlessly fuse the two brands together with Moschino’s trendy street style vibe. Recently, other brands have followed suit (most recently, a scandal with Beyoncé’s Ivy Park and Topshop), but expect the collaborations to become more frequent and publicized due to a growing fascination with celebrity and designer brands.
- Faux Vegan (otherwise known as fake) materials will continue their rise to power
- I am not totally sure how I feel about this growing trend. I love luxe faux fur coats and such, but find some faux materials to seem rather cheap and inferior. Environmental and welfare concerns have erupted in fashion due to the growing vegan movement, and with that, brands are labeling fake materials “vegan” to attract the environmentally focused. Major brands such as Gucci, Burberry, and Versace have all pledged within the last year to go fur-free by the next 5 years, so expect others to follow suit do to growing pressure from activists. I seriously doubt that fur will totally go out of style since it is a luxury material, but we will continue to see lux faux fur everywhere. Leather is another issue that is waiting to be explored and we can expect the focus to be on vegan leather in 2019 (umm).
- Silver, Gold and Metallic prints and colors will be gracing our Instagram feeds
- Bold and bright is on the rise, evoking 80s-like style, so why not fully embrace it this year with going all out metallic. Starting with New Years Eve, metallic hues will be the statement of choose for party goers (including myself). Runways of late have been sporting shiny attire, and Instagram influencers (or any of us) love a good statement. I suspect this trend will explode in 2019 along with other bright colors and prints.
- Hopefully (so I wish), “dressing up” to go out will continue to gain momentum thanks to our growing concerns over our online self-images
- This might be my perception or dream, but I think social media has made us more concerned with what we wear going out. I have never been shy to share my opinions about dressing up, so it makes me truly happy that we are “caring” about our appearances again (or at least I think we are). Some might argue that we should not worry what others think, but I think it is important to present our best selves both in person and on social media. Expect Instagram to help fuel everybody’s individual styles that they are proud dress in (in order to “impress”).