February Picks (Fashion Week Roundup)

It’s that time of year when fashion capitals around the world come alive in what would otherwise be dreary February.  Haute Couture might seem like a distant fairytale-like dream, but, in reality, following the avant-guard trends of supermodels can be super helpful in figuring out the ins and outs of upcoming seasons, and keeping up with the world of fashion.  I love looking at the design that goes into the shows and reading about what everyone is wearing, so I came up with a list of the most common and most crazy trends that have been appearing on runways for my February article.

  1. Mini bags

High fashion tends to draw in the extremes with mostly everything over the top and big, but, in this case, the extreme is tiny with the idea that something subtle can easily catch attention.  The trend of mini bags comes at a time when people don’t need a huge purse to carry their lives with them since all that is really needed nowadays is a smartphone and credit card.  It’s a crazy concept, but it’s also super convenient and easy.  Who really wants to tote around a large bag all day anyway?

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Gigi Hadid spotted walking in Milan with a mini purse.  Vogue.com

2.  Suit wear and blazers

A bit of a surprising revitalization, but professional wear has been getting a fashionable makeover with elaborate blazers and classy suiting skirts.  I personally love this trend since it is very sophisticated and shows that dressing up never goes out of style.  Oversized blazers and embroidery are really spearheading it and allowing suiting to be an edgier concept.

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A model in Gucci’s Milan Fashion Week show sporting a New York inspired suit that had a very classic retro feel.

3.   Fringe

This fun trend is perfect for spring and summer, and can really add a lot of character to an outfit.  Practically every kind of clothing can be found this season with fringe from skirts and formal dresses to sweaters, shirts, and purses with tassels.

 

 

4.   Athleisure

Athletic clothing is starting to move more into high-end fashion with the growing trend of athleisure style.  It is pretty much a cross between athletic clothing and fashion that can be sported both inside and outside the gym.  This growing trend is perfect for busy days and really helps to keep you motivated and fit.

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Leggings as apart of a gym ready groutfit were found at the Alexander Wang New York show.

5.   Bold Prints and Stripes

Floral print, animal print, stripes (you name it) are super popular with brands showcasing a ton of color and bright bold patterns on their clothing.  Shake off the winter blues with fuchsia stripes (yes, fuchsia is trending), or floral everything to start off summer on the right foot.

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A look from the Michael Kors NYFW show that shows all sorts of prints at once.

 

6.   Plaid

Plaid is all over the place right now, literally everywhere!  Many designers are carrying out collections of vintage plaid suiting, tartan, and even rainbow plaid.  Burberry turned to color during London Fashion Week, and Versace had what is being deemed a Cher Horowitz Clueless moment with 90s style colored plaid everything outfits.  Plaid is a great timeless style that can be worn anywhere.

 

 

7.  Big Sleaves and big shirts

Make a statement with big sleeves and wrap shirts this summer.  Last year, off the shoulder and cold shoulder dresses were all the rage (and expect that to continue this spring/summer), but this year, the shirts are going to get even bigger.  Abstract wrap shirts are the perfect way to look put-together and fashionable, as they stand out and look chic.

 

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12 Tips for Smarter Online Shopping

In this cyber-obsessed world that we live in, shopping has become completely associated with the internet.  Commercial malls are dying a painful death, department stores are suffering, and small businesses are loosing more and more customers as people become reliant on their screens.  What has flourished as a result, however, is online shopping.  With everyone connected to their phones and computers, buying clothing online is becoming easier and easier.  It’s easy to see why with the convenience and accessibility; every possible thing is available online right at your figure tips.

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It is truly amazing being able to shop all day long on your computer, but the kicker is how fast the prices of everything add up.  I live in a rural town which means I am constantly relying on online shopping for every need, and being a college student who enjoys splurging on clothes, it’s vital that I try to save every penny I possibly can.  Here are 12 ways to help save money while shopping online:

  1. Promo Codes are your best friend
    • One of the biggest benefits of shopping online is the existence of promo codes which are essentially online sales that don’t usually happen instore.  Brands will have them all the time, and they range from “free shipping” to “25% off entire store”.  Using them is definitely the greatest weapon when it comes to saving money online.
  2. Stay clear of buying things at full price (unless you absolutely love or need that item)
    • As a general rule, don’t buy anything at full price (including the price for shipping).  It does not take long for items to go on sale, and, unlike stores, it is much easier to find great “full price-like” clothing online.  I usually spot something that I like and then wait for it to either have a promo code discount or for it to go on sale.  For me, there is literally never a need to pay full price.
  3. Discover online retailers
    • With a changing fashion industry and the growth of online shopping, the “online retailer” has emerged as a new and very popular concept for shoppers.    Many sites focus on curating a great selection of well-known (as well as new) brands with an emphasis on style and quality.  Shopbop is a fabulous online retailer that specializes in both boutique designers and haute couture to create a trendy mid to high range priced vibe.  Net-a-Porter and Moda Operandi are both well known high-end retailers that, unlike physical stores, make buying designer couture more reasonable with generous sales.  Asos is a British brand that focuses on more fast fashion with great prices.  It is super convenient and has a wide variety of clothing.
  4. But also check out department stores online
    • Department stores have been steadily declining for years (tear), but some stores are adapting to the internet by offering an easy way to shop their stores online.  Stores like Nordstrom and Saks Fifth Ave are practically just other online retailers with great selections of trendy and classic clothing.  They too have great promotions and offer ways to save money online rather than going to the actual stores.  Both Nordstrom and Saks often offer quick free shipping and have super easy free return policies.  It’s practically like you’re trying on their clothes instore in the comfort of your own home!
  5. If you are a student, always try to see if there is a student discount
    • Some stores have great instore student discounts which serve as an incentive to travel to the closest mall, but recently companies are starting to allow student discounts online, too.  Both Topshop and Asos use an online British platform that you sign up for once and are automatically eligible for a discount.  This is perfect for us Americans who don’t have much access to these stores.  As online shopping becomes even more widespread, I imagine that more companies will start offering discounts.
  6. Sign up for Honey (literally the best thing ever)
    • Honey is a program that notifies you of any promo codes while you check out of a store.  It’s super easy and does it all for you.  What is even more amazing is that Honey will also practically pay you to shop online.  You can get 1-10% or 1-5% back on purchases with sites that Honey is connected to and then redeem that cash for various online gift cards.
    • Click here to join: joinhoney.com/ref/adofmeScreen Shot 2018-02-12 at 7.47.46 PM
  7. Become loyalty members at your favorite online stores
    • First of all, signing up to be on the email lists of stores is super helpful because you can get special deals and such, but some stores offer loyalty memberships that will offer you even more.  Sephora, for example, gives you points, free samples for every online purchase, and special free gift promotions for their members.  It’s perfect for any college student who cannot just get themselves to the nearest beauty supplier to restock on makeup, lotion, products, etc.
  8. Sign up for Shop It To Me (An AMAZING email service)
    • Shop It To Me is an email service that sends you daily emails of any items from your favorite brands that are on sale anywhere on the internet.  What is even better is that everything they show you on sale is guaranteed to be in your size since you give them all of your sizes when you sign up.  It makes bargain shopping extremely easy and accessible.  Screen Shot 2018-02-12 at 9.10.01 PM
  9. Download the app Keep
    • Keep is another great program that takes trending items from all over the internet and shows them to you in a feed.  You can then like or buy those items at the best price around.  If you like an item, Keep emails you whenever that item has gone on sale somewhere.  The app is essentially a social media platform for shopping and is literally addicting.  Screen Shot 2018-02-12 at 9.27.29 PM.png
  10. Subscribe to Cools (email publication)
    • Cools is another great fashion based email subscription that notifies you of big sales happening online, in addition to them constantly updating you on note-worthy trends.  They release emails every week or so, keeping you in the loop of everything fashion related going on online.
  11. Use Polyvore
    • Yet another great resource that can save you a lot of money online; Polyvore is a site that drawls in clothing vendors from all over the internet to show clothes categorized by the trend.  You can like a trend, and then get notified when items under that trend go on sale.  The site has a ton of other services that are amazing and very useful for online shopping, in addition to an email service that also showcases current trends from the internet every week.  Screen Shot 2018-02-12 at 7.50.12 PM
  12. “Like” items that you would buy at a lower price
    • Finally, a small but helpful trick to finding clothes at the lowest price is to simply “like” or “add to wishlist” an item that you would potentially buy if the price were to drop.  By doing this, many stores will then email you when that item is added to sale or its price is lowered.  They also notify you when that item is low in stock or when your size that they might have been out of comes back into stock.  Easy, but extremely useful!

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