Fall Essentials #3- Rain Boots

A recent trend in the last couple of years has been rise of Hunter Boots among both teenagers and adults.  Unlike its precursor, Ugg Boots, Hunters are practical and have an established history of being a reliable Wellington Boot brand.  The boots have been the official rain boots for the British Royal Family, in addition to being used extensively during both World Wars.  Although the boots have only recently become a phenomena in the States, the company has been around for about 150 years.

The product is practically a simple rain boot, but what Hunter does differently to attract gaggles of teenage girls is that they promote the stylish side of the boots through campaigns and overall brand image.  They make rain boots a cold season staple, going along the lines of leather boots and, previously, Ugg Boots.   One major difference that might have had an impact on their rise was that Hunters, being rain boots, are water proof.  However, Ugg are notoriously not, making Hunters the choice for rainy and snowy days.  In fact, Hunters are the perfect choice for fickle weather since they prepare you for anything.

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Examples of campaigns that emphasize Hunter’s practicality…

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And style.  

What I love about my Hunters is that I can wear them with anything in any weather.  Mine are the classic tall shiny black ones which I love because of the neutrality.  Right now, they are my go-to shoes since I tend to wear mainly sweaters and jeans in November.  Although the black is a perfect neutral color, the boots come in countless fun colors, brightened by shiny finishes.  The choices are a bit overwhelming, but whatever kind you want, you are sure to get plenty of use out of them.

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Some of the brightly colored choices that Hunter provides.  

 

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